Bank Marketing Association of the Philippines


Promoting Financial Inclusion by Creating Relevance thru e-Money innovations

“Mobile is about behavior and utility; it is the only gadget that is with the consumer 24/7 (more intimate and closer that your spouse).”

Banking Code for Consumer Protection

Adherence to high service standards remains to be the primary concern of members of the banking industry.

Truth and Transparency in Lending

Promoting Financial Inclusion & Consumer Protection.

What Works for “Out-Of-Home” (OOH) Advertisement

Out-of-home media, unlike any other forms of media, is a pervasive one.

Precision Marketing through Customer Intelligence

SAS Institute business development manager, Pamela Morales, shared different cases on precision marketing.

Philippine Directory Project (PDP) Overview

Distributes child-friendly, empowering dictionaries to public elementary schools (PESs) nationwide.