Bank Marketing Association of the Philippines

New BMAP Officers Inducted

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New BMAP Officers Inducted

The Bank Marketing Association of the Philippines (BMAP) inducted its newly-elected officers and directors on February 4, 2011 at the Mandarin Oriental Manila in Makati City.

Bangko Sentral ng Pilipinas governor Amando M. Tetangco, Jr. swore in the new BMAP officers led by its president Allan Tumbaga from East West Bank and vice president Mary Jean Ibuna from Banco De Oro. Also inducted were Bennett Zerrudo of BancNet, Inc. as secretary; Ma. Cristina Martin of Chinatrust Philippines as treasurer; and Antonio Jude Montinola of PS Bank as auditor.

The new roster of BMAP directors includes Miguel Angelo Villa-real of Philippine Veterans Bank (industry relations), Mai Sangalang of Security Bank (programs), Leonora Fernandez of the Development Bank of the Philippines (communications), Maricris San Diego of the Bank of the Philippine Islands (ways and means), Emmanuel Tuazon of Philippine National Bank (education), and Carla Manalo of Asia United Bank (member relations).

BMAP is an association of banking institutions that seeks to upgrade the practice of bank marketing in the country.

In his keynote address, Tetangco provided insights on the critical role of BMAP in the development of the banking industry. “The Bangko Sentral ng Pilipinas (BSP) has always counted on BMAP as a partner in continuously improving and elevating the standards of the Philippine banking industry,” Tetangco said.

He stressed the importance of the banking sector in sustaining growth in the country. “Banks continue to dominate our country’s financial system. By our estimates, about 80 percent of the total resources of our country’s financial system belong to the banking sector,” he said.

The BSP governor asked BMAP members to help the BSP achieve meaningful broad-based growth by reaching out to under-banked and un-banked sectors. He reported that as of end June last year, 200 banks had outstanding loans of P6.1-billion extended to about 830,000 clients, or an average loan of P7,350 per micro-entrepreneur.

“One indicator of the success of these micro-entrepreneurs is their newfound capacity to save regularly: their consolidated deposits now exceed P3-billion. In other words, these micro-entrepreneurs are now able to support their families, generate employment in their communities, and maintain deposits in banks that fund productive activities,” he mentioned.

Tetangco called on the BMAP members to use their expertise in advocating for good governance particularly its principles of transparency, fairness and accountability, especially when educating and empowering Filipinos to make better financial decisions. “The interest and wellbeing of your clients should always be a factor in planning and implementing your marketing programs. Think long-term, not short-term,” he reminded the BMAP members.

The event was also graced by Bank of the Philippine Islands president & CEO Aurelio Montinola III, East West Bank president & CEO Antonio Moncupa Jr., officials from the Bangko Sentral ng Pilipinas, and other banking associations, as well as past presidents and officers of BMAP.

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Posted on Friday, February 18th, 2011 at 7:45 pm Print this Article Email this Article

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