Bank Marketing Association of the Philippines

Philippine Savings Bank (PSB)

  • Print
  • Share
Philippine Savings Bank (PSB)

Simple Lang, Maaasahan service.

PSBank has gone a long way from its humble beginnings as a neighborhood bank since it first opened its doors to its clients on September 26, 1960. Its head office was located at Plaza Miranda, Quiapo, Manila, then the heart of the country’s commercial and business district, while its first four branches were in Divisoria, Carriedo, Blumentritt and C. M. Recto.

SIMPLE BEGINNINGS, BIG DREAMS

At that time, PSBank blazed a trail in innovative banking which was quite unheard of in those simple and laidback days. It was the very first bank that offered Monday to Saturday banking with no noon break, extended banking hours, online electronic data system, and banking-by-mail. PSBank was also well-known as “The Friendly Bank” because of its accessibility, convenience and service quality. It seemed that, even then, PSBank was already ahead of its time.

In 1981, the Metropolitan Bank and Trust Company, the country’s largest bank, acquired majority shares of PSBank, thus making it a subsidiary and its consumer and retail banking arm. This fueled the growth and sharpened the focus of PSBank to offer products and services that championed its clients’ needs.

FINANCIAL STRENGTH AND STABILITY

In 1991, the Monetary Board of the Bangko Sentral ng Pilipinas authorized the Bank to perform trust banking functions. Four years later, PSBank was granted a quasi-banking license, previously granted only to commercial banks and investment houses.

On the same year, PSBank became the first publicly-listed savings bank in the country. Its first offering of 25% stock rights to the public raised PhP602.4 million while its second offering the following year yielded PhP526 million. This accounted for 63% growth in its capital funds.

Despite challenges that came its way through several crises in the local, Asian and global economies, PSBank – through its prudent management, innovation and customer-centric focus – consistently delivered. From being dubbed as a friendly bank in the 1960s, PSBank underscored its primary objective of quality customer service, simplified processes, quick credit decision and innovative products through its mandate and promise: Simple Lang, Maaasahan.

As the new millennium started, PSBank slowly yet surely made its steady climb until it reached its stature as one of the leading savings bank in the country. In 2006, the Bank again raised PhP2 billion in Tier 2 capital or unsecured subordinated notes. On the same year, it raised PhP750 million from its rights offer. In 2008, the Bank successfully raised PhP2 billion in Tier 1 capital through a rights offer, increasing its capital funds by 28% to PhP8.47 billion. This was also the year when PSBank hit the PhP1-billion mark in its net income, proving that it has what it takes to thrive in the competitive and crowded banking industry.

Currently, PSBank has 11.6 billion capital and PhP104.1 billion assets as of the fourth quarter of 2010.

CUSTOMER-FOCUSED SERVICE & INNOVATION

The Bank also continues to offer innovative banking products and services that make banking easier, faster and more convenient to its customers. It’s consumer loans offer affordable rates, flexible payment terms and quick credit decision. Car buyers can get a credit decision from their PSBank Auto Loan application in as fast as 24 hours via SMS. PSBank Home Loan applicants can get their credit decision in 5 days or less, also via SMS. The PSBank Flexi is a collateral-free personal loan that offers a revolving credit line or a term loan that can be used by clients for their child’s education, minor home or car repairs, travel, cashless shopping, bills payment, special occasions, and sudden expenses.

All of these, including the PSBank SME Term Loan, are now enhanced with Prime Rebate which gives savings or rebates for advance or excess payments. No other bank gives this benefit so customers get more value out of their hard-earned money.

To address the needs of its upwardly mobile client base, PSBank now also offers the PSBank Prepaid MasterCard and the PSBank Debit MasterCard which clients can get on the spot.

Dubbed as the all-in-one budget card, the PSBank Prepaid MasterCard serves as a remittance card, allowance card and debit card for purchases in MasterCard stores and online purchases. The PSBank Debit MasterCard, on the other hand, can be conveniently swiped when shopping or dining in MasterCard-affiliated stores.

To expand its presence nationwide. PSBank continues to increase its branch and ATM network which has now reached 200 branches and over 400 in-branch and offsite ATMs. It is also strengthening its online presence through PSBank Remote Banking, a secure 24/7 Internet channel that reaches out to Filipinos here and abroad so they can fulfill their own dreams for their family – be it through the purchase or construction of their own home, their very own car, their own small business, their first family trip abroad, or the education of their children.

GOOD CORPORATE CITIZENSHIP

Through it all, PSBank has never forgotten to give back to the community that it has served for 50 years. As an advocate of the life-changing impact and value of education, it has a number of programs that benefits children and the youth.

To date, it has 50 elementary, high school and college scholars from Chinese-Filipino schools under the PSBank Educational Assistance Program. Under the Save It Forward program, it also sponsors the education of 41 indigent and 55 visually-impaired children from World Vision and Resources for the Blind so they can finish their elementary or high school education. On top of this, it gives an annual donation to these two organizations and Chosen Children Foundation, an agency that cares for children with special needs.

PSBank also supports the Country’s Outstanding Policemen in Service (COPS), a recognition program which honors exemplary members of the Philippine National Police (PNP) who have worked with their communities in solving and preventing crime. The program is implemented by the Metrobank Foundation, PSBank, and the Rotary Club of New Manila East in coordination with the PNP. Each year, a maximum of four commissioned officers and six non-commissioned officers are named as COPS awardees. Each of them is given PhP300,000 and a trophy courtesy of the Metrobank Foundation in recognition of their “Serbisyong Maaasahan” to their countrymen.

STRONGEST SAVINGS BANK IN ASIA PACIFIC

Recently, PSBank was cited as the strongest savings bank in the Asia Pacific by The Asian Banker, a third party research and intelligence company that provides information on strategic developments in the financial services industry in the Asia Pacific region. The ranking is based on a financial scorecard that ranks the 500 largest Asian banks according to their financial and business performance.

This is proof of how PSBank has built a foundation of strength and profitability and a reputation of simple and reliable banking in its 50 years of operations.

Membership Type: Regular
Address: PSBank Center
777 Paseo de Roxas Avenue corner Sedeño Street
Makati City, Philippines 1226
Contact: (+632) 885-8208 / 944-1753 / 944-1772
Website: Philippine Savings Bank (PSB)