BMAP’s 3rd Badminton Cup

Bank Marketing Association of the Philippines (BMAP), in cooperation with Badminton Asia, recently held the 3rd BMAP Badminton Cup at the Zone, Makati City. The Badminton Cup, which member banks participated in amidst the heavy outpour of rain, made it possible to bring together the people behind the Filipinos’ most talented shuttlers in the banking industry.

Citibank emerged as Bracket A champion with Union Bank as runner-up, while Metrobank bagged Bracket B championship with China Bank as runner-up. A fax machine, a personal copier, an ipod shuffle, and several other perks from sponsors were also given away as raffle prizes. Television Personality Ericka Fife perked up the event as host.

The 3rd BMAP Badminton Cup was presented by Globe Solutions and Globe Quest with Plantersbank, Development Bank of the Philippines and Prime Asia Magazine as major sponsors. Bank of China, Canon, Gold's Gym, Alaska Milk Corporation, Philippine Daily Inquirer, Business Mirror, Uniliver Philippines, Universal Robina Corporation and Commonwealth Foods Inc., also helped make this event a smashing success.

Team Citibank emerges as Bracket A Champion	UnionBank, Bracket A Runner-up
Metrobank bags the Bracket B Championship	Chinabank, Bracket B Runner-up
From left-right: Badminton Asia Head Coach Rod Hinanay Jr., BMAP Director Noel Tuazon of Security Bank, BMAP President Bobby Banaag of PlantersBank and Christopher Cheng, Head of Globe’s Enterprise Business Group.	Metrobank’s Bernard Lapus leads the players’ oath of sportsmanship

 

BMAP-SAS Cafe

Bank Marketing Association of the Philippines organized the SAS Cafe on Customer Intelligence featuring Mr. Stephen Arnold, Practice Leader for Analytic Intelligence in SAS Australia last July at Uva restaurant in Greenbelt 3, Makati City. The seminar was aimed at providing insights on how one can make customer intelligence increase the share of wallet of a bank. With Arnold’s extensive experience on customer intelligence projects in banks such as ANZ and Bankwest, the seminar equipped participants on how banks can maximize customer intelligence in order to: increase marketing effectiveness through better-targeted campaigns based on accurate profiling and segmentation, improve response rates for cross-sell and up-sell campaigns and effectively measure and monitor marketing performance. Shown in the photo is Mr. Arnold.

Learn through an innovative, nontraditional way like having coffee with colleagues.

The seminar aims to provide insights on how one can make customer intelligence increase the share of wallet of a bank. With Arnold’s extensive experience on customer intelligence projects in banks such as ANZ and Bankwest, the seminar will equip participants on how banks can maximize customer intelligence in order to: increase marketing effectiveness through better-targeted campaigns based on accurate profiling and segmentation, improve response rates for cross-sell and up-sell campaigns and effectively measure and monitor marketing performance.

Based on an IDC Research, marketing organizations that use customer intelligence show a 16 percent higher ability to provide insight into customer needs and are more effective in predicting customer behavior by 24 percent than those who do not.

 

2nd Governor’s Cup a Swinging Success

Bankers and media personalities came together last May 20, 2006 to play golf on the greens of the Ayala Greenfields Estates in Laguna for the 2nd Governor Amando Tetangco, Jr.’s Invitational Cup.

The 2nd Governor’s Cup was organized by the Bank Marketing Association of the Philippines (BMAP) and Prime Asia Magazine, in partnership with Mastercard. Participating banks included Banco de Oro, Bank of Commerce, BPI Asset Management, Citibank, DBP, HSBC, Land Bank, Manila Bank, Metrobank, PBCOM, Philam Savings Bank, Philippine Veterans Bank, Planters Bank, PNB, RCBC and Security Bank. Participating companies were Baguio Country Club, Businessworld, Callaway, Crossover FM, Fitch Ratings, Hyatt Hotel & Casinos, JP Converge, Inc., Joey’s 92.3, Jaguar, Land Rover, PAGCOR, Philippine Daily Inquirer, Philippine Star, RJ 100, Seair, Soluziona, and TIM.

The Tournament started with the Governor’s ceremonial tee-off at 7:00 a.m. The over 20 flights were completed around lunch hour, after which the short program commenced with ANC Anchorman Cito Beltran, and model/singer/actress Julia Duncan as hosts.

BMAP President Bobby Banaag and BMAP Director and Prime Asia Executive Editor Roni Tapia-Merk expressed their gratitude to the participants for making the tournament a “swinging success.” The guest of honor, Bangko Sentral ng Pilipinas Governor Amando Tetangco, Jr. took the opportunity to thank his colleagues for their support for BSP and its programs, including the “Ang Barya, Mahalaga,” promoting the recirculation of coins.

The generous partner companies gave various items and gift certificates which were raffled off to the participants. Lucky winners took home GCs for overnight accommodations to posh hotels and clubs, high-end gadgets such as a DVD player, newly released iPods, the latest 3G phones, digital cameras, and many more.

Julia Duncan, with the piano accompaniment of acclaimed musical director Toti Fuentes, performed a couple of songs, which left the crowd hanging on her every note.

After the raffle and intermission numbers, the results of the tournament were finally announced.

The Champion: Low Gross is Junel Roxas of PAGCOR, while the Champion: Low Net and awardee for longest drive is Odie Bautista of HSBC. Under the Bankers’ Division, the winners were Dan Villanueva of BerkleyLife for Class A, who also won the prize for Nearest to the Pin; Bobby Reyes of Security Bank for Class B; and Roberto Vergara of LandBank for Class C. Under the Sponsors and Media Division, the Champions were John Decena of PAGCOR for Class A, Arby Andaya of Callaway for Class B; and Poch Villa-Real for Class C.

Overall, the 2nd Governor’s Cup was a swinging success. Participants are already looking forward to next year’s tournament which promises to be an even more exciting one!

BSP Governor Amando Tetangco Jr., National Treasurer Omar Cruz, HSBC CEO Walter Manning and BMAP President Bobby Banaag.	BSP Governor Amando Tetangco Jr. jumpstarts the tournament with the early morning ceremonial tee-off.
Fe de la Cruz of BSP with BMAP Directors Lon Fernandez (DBP), Roni Tapia-Merk (BPI), BSP Governor Tetangco, Aileen Litonjua (Citibank), Bobby Banaag (Planters Bank), Noel Tuason (Security Bank) and Jayson Aguilar (EWB).	BSP Governor Amando Tetangco Jr. (middle) with BPI Golfers (L-R) Romy Dilag, Randy Maranan, Adelbert Legasto, Dave Sarmiento, Albert Pascual and Eddie Guba.
The event organizers: Poch Villa-Real of Mastercard, Roni Tapia-Merk of Prime Asia, BSP Gov. Amando Tetangco Jr. and BMAP President Bobby Banaag.	Tournament awardee John Decena of PAGCOR and host Julia Duncan.
Julia Duncan, tournament awardee Roberto Vergara of LandBank and host Cito Beltran.	Cito Beltran, Junel Roxas of PAGCOR, Julia Duncan and BMAP President Bobby Banaag.

BMAP takes a look at Generation Y

BMAP members were given a glimpse into the world of teenagers and some ideas on how to reach them with MTV Philippines’ Jack Madrid at the March 29, 2006 General Membership meeting at Milky Way Café.

Today’s kids are smarter, more creative & more perceptive. The usual marketing & communications techniques will be challenged when it comes to “Generation Y.” Madrid, also a former banker, also said that relevance, personalization and interactivity are important in reaching Filipino youth.

The Bangko Sentral ng Pilipinas also made their pitch anew for the Coin Recirculation Campaign. Gracing the occasion were BSP’s Roberto T. Syquia, Deputy Director, Corporate Affairs Office and Arnel Adrian C. Salva, Bank Officer IV, Corporate Affairs Office who said that on the average, each Filipino has 146 coins in his/her possession, practically thrice the average in Asia. Ironically, there is still a perceived coin shortage especially for the low denomination coins. This is the Rationale behind the campaign.

BMAP members were encouraged to support the program in their own banks and even come up with their own campaigns to support the Recirculation program and help address the country’s coin shortage.

Coin-Philippines Marketing representatives were also on-hand to display their innovative “coin-tainers,” “coin banks,” “cash boxes,” and “coin-tainer loaders” – coin handling devices that can simplify & organize one’s loose change. Coin-Phil Marketing said the “coin-tainers” could also be used as member banks’ giveaways, perfect for supporting the Recirculation program.

BMAPers were enlightend by the presentation of Mr. Jimmy Santiago, Managing Partner of TBWA/SMP, which was entitled "The Form and Substance of Good Advertising" held at the April GMM held on April 27 (Wed) at MyCinema in Greenbelt 3.

BMAPers also had an opportunity to enjoy a free private screening of "The Interpreter" (starring Nicole Kidman) at MyCinema in Greenbelt 3 after the GMM.

Many thanks to our GMM sponsor, The Philippine Star.

BMAPers attended the much-anticipated talk of Ms. Fidelidad Ester N. Magpantay, Executive
Director, Account Mangement & Business Development, ACNielsen on March 31, 2005 at
the Oakwood Premiere, as she spoke on "The Philippine Consumer Market and its Implications on Bank Marketing".

This month's GMM was sponsored by GlobeQUEST.

BMAPers were enlightened by Mr. Victor Dy, Founder and Publisher of Renaissance Research Institute for Asian Studies, Inc. in his talk entitled "2005 - The Year of the Wood Rooster. What's in store for Business and Banking?"

The GMM was held at the Mandarin Oriental hotel on Feb 24, 2005, and was sponsored by The Philippine Daily Inquirer.

BMAP announces new officers

BSP Deputy Governor Amado M. Tetangco, Jr. swears in the newly elected officers and directors of the Bank Marketing Association of the Philippines (BMAP) during its first general membership meeting on January 27, 2005 at the Mandarin Hotel in Makati City.

They are (l-r, upper row) Roberto Banaag of Planters Development Bank (President), Ferdinand La Chica of Asia United Bank (Vice President), Roberto Buhain of Philippine Veterans Bank (secretary), Gerry Diaz of Banco de Oro Universal Bank (Treasurer), Peter Paul Olympia of Equitable PCI Bank, Allan Tumbaga of Rizal Commercial Banking Corp. (ex-oficio), and Leonardo Quinitio of Export & Industry Bank
Other directors are (l-r, lower row) Leonora Fernandez of the Development Bank of the Philippines, Roni Tapia-Merk of the Bank of the Philippine Isalands, Joyce Zarate of United Overseas Bank, Ana Belen Castelo of the Philippine National Bank and Yoly Crisanto of East West Banking Corporation.

BMAPers celebrated Christmas at the RCBC Plaza on December 21, 2004 and elected the coming year's Board of Directors.

BMAPers dined 'Under the Signs' at Cafe Lupe on Thursday, Nov 25, 2004 at the 9th General Membership Meeting, sponsored by usinessWorld.

Mr. Rene Espinosa, Managing Director of Porter & Miles, Inc. shared insights on the topic of "Tactical Selling: The Secret of Success".

New BMAP members (VISA International, Green Bank, and World Partners Bank) were also inducted by association President Mr. Allan Tumbaga.

8th BMAP GMM. BMAPers were given the rare opportunity to enjoy the creativity of the world's leading ad agencies at this month's GMM, which was held on October 29 at the Architectural Center Club, Inc. The GMM was sponsored by the Philippine Daily Inquirer (PDI).

As the Philippine representative to the 51st Cannes Lions International Advertising Festival, PDI shared video footage of the festival's award-winning print and TV ads. Ms. Celine Madamba, PDI's AVP for Strategic Marketing Communications set the context for the video by sharing insights on the Future of Global Advertising Trends.

7th BMAP GMM. BMAPers gathered together at this month's GMM to learn from Mr. Resty Perez, PR Expert and former Business Editor of The Philippine Star to learn "PR Crisis Management in the Age of Multi-Channel Communications".

BMAP Forum. BMAPers braved the inclement weather to attend the BMAP Forum on August 26, 2004.

Speakers Ramon Osorio (President, Campaigns & Grey), Bing van Tooren (Director for IT, AC Nielsen), and Michael Araneta (Senior Research Analyst, Asian Banker Research) shared their insights in line with the Forum's theme: Customer Service in a Financial Product's Marketing Mix.

30th Anniversary Cocktails. BMAPers celebrated the association's 30th Anniversary over cocktails with the Introduction of the Service Code for Consumer Banking in the Philippines, the Launch of BMAP's Website, a live performance of BMAP's Hymn, and the premiere of the Prime Magazine Jingle.

Click here for more details and photos from these events.

The 1st BMAP Badminton Cup held on July 10 and 11, 2004 at Powersmash Badminton Courts on Pasong Tamo, Makati City. We are pleased to announce that Badminton Philippines will be acting as our tournament organizer.

Induction of New Board and Officers. The 2004 Officers and Directors of the Bank Marketing Association of the Philippines were inducted by Ambassador Jesus P. Tambunting (Chairman of Planters Development Bank) on January 29, 2004 (Thu) at the Peninsula Manila Hotel in Makati City.

First General Membership Meeting (GMM). Mr. Alex Magno, political scientist and columnist, was our guest speaker at our first GMM on January 29, 2004 (Thu) at the Peninsula Manila Hotel in Makati City.

General Membership Meeting (GMM). We've invited Ms. Irene Dutch, Business Development Director for Standard Compliance Fraud Prevention, NCR to speak on the topic: "Ensuring Effective ATM Security Measures. Is Client Communications a Solution". August 28, 2003 (Thu) at 12:00nn