News & Events Archive
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2012 GMM: The Dragon & the Philippine Economy
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RCBC Savings Bank helps kids save better thru W.I.S.E.
Helping children realize the importance of saving money has always been one of the key thrusts of RCBC Savings Bank (RSB), one of the largest thrift banks in the country. The bank believes that instilling good habits of spending and saving in children should start as early as possible, so that when they grow up, [...]
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Internet Banking in the Age of Social Media: BMAP March GMM
How do social media change customers’ perception of your bank or company? Janette Toral, one of the pioneers of the E-Commerce Law of the Philippines, delivered a talk on this topic during the monthly BMAP General Membership Meeting held last March 25, 2011 at Merk’s Bar and Bistro, Makati City. “A great website is judged [...]
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Product Management in Financial Institutions
Product management guru Joven Reyes discussed the vital role of product management in today’s corporate world before BMAP members recently at the AIM Conference Center Manila, imparting his knowledge on the topic polished by a career spanning more than 30 years. “Product management is the process of leading and coordinating the activities of an organization [...]
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New BMAP Officers Inducted
The Bank Marketing Association of the Philippines (BMAP) inducted its newly-elected officers and directors on February 4, 2011 at the Mandarin Oriental Manila in Makati City. Bangko Sentral ng Pilipinas governor Amando M. Tetangco, Jr. swore in the new BMAP officers led by its president Allan Tumbaga from East West Bank and vice president Mary [...]
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BMAP Ends 2010 The Hippie Way
BMAP recently held its fun-filled annual Christmas party with a “hippie” theme at Merk’s Place, Makati City. The 60’s theme brought fun to BMAP members and guests through games and singing. Games showcasing icons, trivia and songs from the 60s brought fun to BMAP members and guests. The highlight of the party was a singing [...]
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Digital Marketing Realities: BMAP’s 2nd Mini-Convention 2010
Photo shows from left to right: Donald Lim, Managing Director of MRM Worldwide Manila; Arthur Policarpio, President & CEO of Snapworx, Inc.; and Mike Constantino, Country Sales Manager of Yahoo! Philippines. The Bank Marketing Association of the Philippines (BMAP) recently held its second mini-convention with the theme: “Digital Marketing Realities” at Mandarin Oriental Manila, Makati [...]
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Challenging Times, Emerging Markets: A Look at Philippines’ Economy for 2011
Despite fears of a global double-dip recession, the Philippines (and the whole of Asia) will continue to grow. Corazon Guidote, VP for Internal Relations of SM Investments Corporation, shared an economic analysis for year 2011 to the members of the Bank Marketing of the Philippines (BMAP) during the General Membership Meeting held at Hotel Intercontinental [...]
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September GMM: Avanza Inc. President & COO on Learnings and Trends in Loyalty Programs
Is brand loyalty dead? This was the question posed by Ma. Luz “Yayu” Javier, President & COO of rewards and loyalty company Avanza, Inc. as she started her presentation at the recently concluded 9th General Membership Meeting last September 24, 2010 at the Picasso Boutique Serviced Residences. The speaker provided some insights about loyalty programs [...]
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What works for OOH: BMAP August GMM
The Bank Marketing Association of the Philippines (BMAP) recently held its 8th General Membership Meeting last August 27 at Merk’s Bar and Bistro, Greenbelt 3, Ayala Center, Makati City with the topic on Out-of-Home Advertising. Rey Inobaya, country manager of Kinetic Worldwide – Philippines, was the guest speaker for the GMM. He discussed the effectiveness [...]
