About the Association

What is BMAP?

The Bank Marketing Association of the Philippines or BMAP is an organization of banking institutions that seeks to upgrade the practice of bank marketing in the country.

BMAP was organized on February 27, 1974. It was duly registered with the Securities and Exchange Commission on August 19, 1974 as a non-stock, non-profit organization. It has grown into a membership of some 46 banking institutions over the last 25 years.

Objectives

BMAP has the following specific objectives:

• To develop, support, and implement educational programs so that those engaged in bank marketing may advance their professional skills and abilities.
• To develop, support, and implement training programs to promote the marketing concept among bank personnel at all levels.
• To devise and effectuate methods of determining and satisfying public needs and to continue improvement of relations with the public served by the banking institutions.
• To collect and disseminate information for the use of the banking community in the furtherance of these objectives.
• To provide opportunities for the exchange of information through meetings and seminars, and through cooperation with other related associations, agencies, and societies.
• To undertake such other programs and activities as may be proper to enhance and promote the welfare of the banking industry, the profession of bank marketing and the social and economic priorities of our country.

History

Established on February 27, 1974, the Bank Marketing Association of the Philippines or BMAP was the brainchild of 16 pioneering spirits engaged in the Public Relations and Advertising work of their respective banks whose aim is to promote and upgrade the practice of bank marketing in the country.

Along with its mission to professionalize bank marketing, BMAP also seeks to fully develop, support, and implement educational programs geared towards the advancement of the professional skills and abilities of those engaged in bank marketing.

The BMAP develops, supports, and implements training programs to promote the marketing concept among bank personnel at all levels. BMAP devises and effects methods of identifying, understanding and satisfying the needs of the banking public and enhancing relations with them; collects and disseminates relevant information useful to the banking community; provides opportunities for the exchange of information through cooperation with other related groups; and undertakes programs and activities to enhance and promote the welfare of the banking industry, the bank marketing profession, and the socio-economic priorities of the country.

Aside from the corporate principles it strictly observes and implements, BMAP also upholds its mission and vision to:

• Professionalize bank marketing and address the demands, concerns and issues in this highly dynamic field of endeavor.
• Provide bank marketing professionals with training and career development through the holding of seminars and meetings and by making the latest studies in the profession available to members.
• Encourage the creation of better products and implementation of high quality service to customers by supporting bank marketing campaigns initiated for these dual purposes.
• Create opportunities for interaction amongst bank marketing professionals and outside resource persons.

Following its historic inception, BMAP affiliated with the Bank Marketing Association USA. The conjoinment proved to be propitious and beneficial, for it provided BMAP valuable information in the form of publications, tapes, films and other educational devices that are very useful and helpful to bank marketing. In 1977 it began conducting major and extensive dialogues with other sectoral representatives of society to cooperatively promote and encourage inter-sectoral exchange and understanding. Officials of commercial, savings, development and rural banks saw the need to jointly push for active bank marketing in the wake of fast technological and fiscal policy changes which have extremely affected the industry. This initial undertaking gained a positive outcome, resulting to an increase in membership.

In 1978, BMAP welcomed 35 new members to its roster. That same year, BMAP launched its official publication – the Bank Marketing Digest. This journal has served as an educational source of important information and has virtually become a significant tool in inducing membership and in sustaining the members’ interest to actively participate in any endeavor of the Association.